ICT Defined: How does it benefit business and the global economy?

ICT? UC?  Will the technology industry ever run out of acronyms?  Information and Communications Technology and Unified Communications are technology industry and marketing buzzwords, but what do they do, and what is the impact? ICT and UC Defined Integrated Communications Technology is essentially a catchall phrase for all the technology used to handle integrate and manage: radio; television cellular phones computer and network hardware and software satellite systems telecommunications intelligent building management systems audiovisual processing… Read more »

Internet TV Options to Help You Cut the Cable

Smart TV's can provide thousands of viewing options.

Now that you have an antenna or a local network Internet TV provider lined up, we’ll talk about rounding out you’re your Internet TV options with the sports and other premium channels that cable used to provide.  But before we do, we should be clear on the differences between Internet Connectable and Smart TVs and what your options are if you have neither. Simply put, an Internet Connectable TV can access the Internet via your… Read more »

Cutting the Cable: Not as involved as you might think.

Cut the Cable

Do you have dreams about cutting the cable and taking more control of your television?  Do you then start to research and with head spinning give up on the idea?  I did that for a long time before taking the plunge.  In hindsight, it was pretty painless. The first thing you should consider is what you actually watch on TV.  Are you a sports nut?  Do you simply watch network television?  Are you a movie… Read more »

Voicemail Marketing: Your Hosted PBX System is a Valuable Tool

We’ve talked at length about options for business phone systems.  Versatility, affordability, and ease of use are all attributes of a hosted PBX phone system.  Have you ever thought of your hosted PBX as a voicemail marketing tool? If used properly, it can be. For starters, you can simplify the navigation through your system.  Why do the majority of customers call? Are they looking to purchase products or services, are they calling with billing or… Read more »

Call Center and Auto Attendant Do Double Duty for Your Business

auto attendant, call center, Hosted PBX, PBX phone

Call center and auto attendant are the industry terms for those miserable recordings we hear when we call pretty much every business on the planet. Have you ever really given a thought to how your customers perceive your system? Have you ever really listened and navigated your own system? What kind of mood are your customers in when they finally reach a person? As a consumer, I despise these recordings, as a marketing professional, I… Read more »