Yggdrasil CEO gives an interview to Gambling Insider
Yggdrasil CEO gives an interview to Gambling InsiderYggdrasil CEO about branded pokies, plans and challenges 0 comments Today the Gambling Insider website published an interview with Yggdrasil CEO. Fredrik Elmqvist talks about how the ICE show in London went, branded pokies, expansion plans, and the challenges the company will face in 2019. Below is a translation.Online Casino NZ 2022 You launched your new branded pokie, Nitro Circus in November 2018. How has it been received by the market? I know there was a lot of demand. This project was a little risky because Nitro Circus is not a big brand in Europe. But we needed a brand whose intellectual property rights were owned by an owner that we could tour with. The project was very successful because we used the brand and sent people to the show. It's also a good interpretation of the brand. They are very happy and excited to come to our events. I wouldn't be surprised if we started working with them on other games as well. Nitro Circus Play for Money Play for Free The Nitro Circus pokie machine from Yggdrasil Gaming has a payout percentage of 96.2%, below average variance, 5 spinning reels and 25 paylines. There is a bonus game, there are freespins, there is a Wild symbol, no Scatter symbol, and there is a multiplier. You can play the pokie machine Nitro Circus in automatic mode, there is a"Fast spin" mode. Play Money Slot Overview Nitro Circus pokie machine from the company Yggdrasil Gaming has a payout percentage of 96.Online Casino NZ 20222%, below average variance, 5 spinning reels and 25 paylines. There is a bonus game, there are freespins, there is a Wild symbol, no Scatter symbol, and there is a multiplier. You can play the Nitro Circus pokie machine in automatic mode, there is a"Quick Spin" mode. Do you work with other brands now? If not, is there a criterion that you look for in potential new brands? Generally, we're not actively looking for branded games, but in terms of criteria, we're looking at whether we can get a dynamic brand and someone we can work with. Not just a brand that we can't tour with and interact with and do things together. It also has to fit our market. However, the new brand is not our priority at the moment. What products have you launched at ICE, and what kind of feedback have you received? We're showing how YGS Masters is evolving into a global publisher and talking to different partners. We're putting out our new bingo product and it's nice to see the level of interest in that area. We also just launched a new 3D board game that shows a lot of creativity in its mechanics. What are your main goals for 2019? On this topic Interview with Videopokies affiliate manager from AskGamblers We plan to expand in the European space. At the moment, we're looking to expand within the UK. By the end of this year, I'd say we'll have a lot more clients in that market. Are there any new markets you're considering? European regulated markets are popping up one by one, like Spain, for example. Beyond that, there are other jurisdictions. Asia is a tough nut to crack. We're looking more at Latin America and the United States. What are the biggest challenges you'll face in 2019? We grew a lot in 2018 in terms of employee numbers. The reason for the big growth is that we want to run games in regulated markets, have longer-term plans and more extensive games. We constantly have to be ready for regulated markets and it's worth the extra manpower. We have it, and those who don't have it are going to have a hard time distributing content. That's one of the challenges for us in 2019 and 2020. You can be a studio that says it makes games and doesn't develop distribution platforms. Some companies are trying to do both, but it's going to be difficult. You'll also see operators that are creating a little bit of their own content, and we want to be part of that process by saying"we'll take care of that if you need specific games for specific markets." It could be mid-sized companies that say,"Let's get rid of that and focus on that."