Posts Tagged: DSL

Better Value on the Way for Alabama Internet Customers

OTELCO is making changes to its cable Internet hardware like the hardware pictured here.

Our DSL and Cable customers in Alabama have a legitimate concern about their Internet access.  We have heard from our customers that DSL subscribers in Alabama have been paying too much for too little.  This is made all the more frustrating as those who are still on DSL watch neighbors in surrounding areas gain access to our new Lightwave fiber to the home service. We hear you. Over the last several months our engineering, customer… Read more »

Under-Promise and Over-Deliver: Getting the “Up To” out of Broadband

No up to in broadband

In my first college course in marketing, we talked extensively about the catchphrase: “under-promise and over-deliver.” Setting correct expectations with consumers is vital to happy customers, positive reviews and word-of-mouth sales.  As a result, I’ve always known the telecom industry’s tendency to advertise broadband speeds at the upper limit of what’s available creates problems.  Rather than setting ourselves up to succeed, when sell up to broadband, we set ourselves up to fail. The result is… Read more »