Posts Tagged: Network Improvements

Under-Promise and Over-Deliver: Getting the “Up To” out of Broadband

No up to in broadband

In my first college course in marketing, we talked extensively about the catchphrase: “under-promise and over-deliver.” Setting correct expectations with consumers is vital to happy customers, positive reviews and word-of-mouth sales.  As a result, I’ve always known the telecom industry’s tendency to advertise broadband speeds at the upper limit of what’s available creates problems.  Rather than setting ourselves up to succeed, when sell up to broadband, we set ourselves up to fail. The result is… Read more »